Serving Your Agency

Who We Are

Exemplar Analytics specializes in helping social services agencies use their data to improve service quality and transform practice. For nearly two decades, our analytic tools have been a crucial resource for state and county agency staff, giving them targeted data insights and capabilities.

Overview & History

First established as Exemplar Human Services in 2006, we sought to use emerging technology advances to help social services agencies learn from their data and improve service to their clients. We began by helping state and county agencies track performance and operational tasks. Our Case Alerts services have long provided our county partners with a robust and extensive layer of insight into their data that cannot be replicated or accessed through their caseload management systems.

We are constantly improving our tools and building new ones that simplify agency work and enable quick and easy information sharing between workers and their clients. In recent years, we have been developing more sophisticated tools to understand client challenges and find better ways to help them, including predictive analytics and artificial intelligence.

Leadership

Andrew Bush

Chief Executive Officer, Founder

Andrew has worked for several decades in social services policy and management at federal, state, and local levels. His work has included innovative reform design and pioneering use of program data to help manage welfare agency operations and drive performance. His experience directing data reporting use for program improvement led to his creating Exemplar, for which he continues as CEO.

René Doucet

Chief Technology Officer

René Doucet has performed business analysis, enterprise modeling, system architecture, and project management for the last 20 years. He holds the PMP (Project Management Professional), the CBIP (Certified Business Intelligence Professional) and the CPMAI (Cognitive Project Management in Artificial Intelligence).

Mr. Doucet is an avid researcher of data theory and how it can be leveraged by the health and social services sectors. His work on bitemporal data has been published in the TDWI Business Intelligence Journal.

Travis Bunner

Chief Data Scientist

Travis oversees all data mining, machine learning, predictive modeling, and AI product development efforts at Exemplar and for Exemplar clients. He works closely with clients to design custom solutions that uncover deeper insights from their data.

He has nearly two decades of experience modeling social behavior, deploying predictive analytics, and clearly explaining statistical techniques and model outputs to both technical and non-technical audiences. His work focuses on applying data science, machine learning, and AI-driven methods to complex social systems, including human services and operational processes for public agencies and mission-driven organizations.

Prior to joining Exemplar in 2019, Travis founded and led an advanced analytics practice at a market research firm, where he also served as a project manager and data scientist.

Aaron Goldberg

Chief Operating Officer

Aaron began working in social services first as a consultant to the New York City Human Resources Administration’s Family Independence Administration, focusing on performance management, reporting, and process redesign. He later went on to serve as the Director of Planning, Management Information Systems, and Quality Assurance at the City’s HIV/AIDS Services Administration.

Since joining Exemplar almost 18 years ago and as a member of their Executive team, Aaron has overseen operations for Exemplar’s reporting services products, customer support teams, and new product development. He is now focused on Exemplar’s next generation of social services products—all designed to aid staff in servicing their communities. Aaron lives in Alameda County with his wife and two teenage sons.

Michael De La Rosa

Chief of Strategic Development

Michael De La Rosa has a wealth of experience and an incredible understanding of the human services landscape. In his role at Exemplar, he partners with States and Counties to use technology and innovation to serve human services clients more efficiently. Michael also spent 19 years in the County of San Bernardino, Transitional Assistance Department.

Across those two decades, Michael held supervisory, management, administrative, and executive management positions, including 8 years as the Deputy Director overseeing Eligibility and Welfare to Work programs. Under his leadership, the County became an innovative leader in Welfare to Work programs in California, with many achievements including a 100% increase in their TANF Work Participation Rate. Michael lives in Southern California with his rescue dog Bentley.

Benjamin Wetherbee

Business Development Manager

Benjamin Wetherbee leads business development and strategic growth initiatives for Exemplar Analytics, helping expand the company’s reach into new state and county partnerships.

With more than a decade of experience in public sector operations and technology solutions, Benjamin brings a unique perspective shaped by both government service and private sector leadership. Before joining Exemplar, he worked extensively with state agencies supporting human services and public benefit programs, with a strong focus on program administration, stakeholder engagement, and operational improvement.

His background in project management, implementation, and strategic partnerships gives him a strong understanding of how agencies evaluate technology, reporting, and service solutions. At Exemplar, he focuses on building trusted relationships and helping organizations modernize operations through practical, client-centered solutions.

How to Work With Us

Partnership Over Procurement

We partner directly with agencies to deliver customized analytics, reporting, and digital tools—without unnecessary complexity. Our engagement model is transparent, flexible, and designed to integrate seamlessly with your existing programs and workflows.

Our Engagement Process

A clear path from the first conversation to delivery.

01

Initial Conversation

We begin with a short, focused discussion to understand your agency, programs, and operational pain points. This is not a sales pitch—it’s a working conversation to determine fit, priorities, and feasibility.

02

Solution Demo

If there’s alignment, we walk your team through a tailored demo of relevant tools and capabilities. Demos are practical and grounded in real-world use—not generic product walkthroughs.

03

Follow-Up & Refinement

After the demo, we address outstanding questions, clarify scope, and refine assumptions based on feedback from leadership, managers, or staff.

04

Contracting

Once scope and approach are confirmed, we move into contracting. Engagements are structured to align with public-sector procurement requirements while remaining flexible and efficient.

05

Onboarding & Delivery

We onboard quickly and collaboratively, working directly with your team to configure, customize, and deploy solutions that align with your workflows, timelines, and reporting needs.

Why Sole-Source?

Our work is built around your data, your programs, and your business  processes—resulting in solutions that are purpose-built, not interchangeable.

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